We build the system. You get roofing leads every week.

We text homeowners in your area, answer every reply day or night, and hand you the ones ready for an inspection. Homeowners replying in your first week, or you don't pay.

She'd told us about a soft spot. The AI asked if she'd take a call.

AI
Would you be open to a quick call with the roofing team to talk through that soft spot?

I'll have time later today, probably after 4:00

AI
Perfect, I'll have the team reach out shortly to talk through it.

One contractor, six days: 50 leads · real conversation, name removed

No setup fee. Nothing to install.

We send the text. AI handles the rest.

01 We pull 20,000 homeowners in your area and text them for you.

02 AI works every reply and picks up every call, day or night.

03 The serious ones land in your pipeline. Your team calls them.

Inside the CRM

And this is where they land.

Every homeowner the AI qualifies drops straight into your pipeline. This is a real contractor's account, with real leads in it.

your-company.crm — opportunities

Press play — 3 min 52 sec.

Four in ten roofing contractors are already running AI in their business. Last year it was under three.

Most operators your size haven't touched it yet — which is exactly why there's an opportunity in it.

Roofing Contractor, 2026 State of the Roofing Industry Report.

What you're really comparing

This is a job people hire for.

Answering every call and every text, qualifying the person, writing it down, keeping it organized in one place — that's somebody's whole job. Here's what that somebody costs.

Hiring for it

~$4,275/mo

What a receptionist costs a small employer fully loaded — wages plus payroll taxes, workers' comp and benefits. Before you've trained anybody, and before a desk, a phone or software.

This

$1,500–$2,500+/mo

Records, the build and the CRM all included. No setup fee, no build fee. And a person covers forty hours a week — this covers a hundred and sixty-eight.

Employer cost from US Bureau of Labor Statistics wage and compensation data, adjusted for small employers.

This isn't about letting anybody go. It doesn't do scheduling, invoicing, permits or collections — a person still does all of that. Most operators your size are about to hire someone just to keep up with the phone and the texts. This is instead of that hire.

Why they cost so little

You're not paying a middleman, and you're not paying anybody to sit and answer messages.

A broker charges you for a lead because someone had to generate it and work it. Here, the texting costs a penny a message, and the answering is done by AI.

It answers every homeowner who writes back — in seconds, at any hour — and picks up when they call. It asks what's going on with the roof and drops the ones who are actually interested into your pipeline.

That's the whole reason the numbers work. Nothing gets generated and then left sitting.

What actually happens

A homeowner texts at 9pm. You're asleep.

This is the difference, and it's the whole product.

Without it

Can you give me an estimate of roof damage

Homeowner · 9:04 PM

· · ·

no reply

Unanswered for 12 hours. Already got to the next roofing contractor. An opportunity lost.

With itExample

Can you give me an estimate of roof damage

Homeowner · 9:04 PM

Happy to help. Is it leaking right now, or is this from the storm?

9:04 PM

storm last week. theres shingles in the yard

Homeowner · 9:06 PM

Got it. Are you the homeowner, and is the address still on Elm?

9:06 PM

In your pipeline before you wake up. Your team calls her in the morning.

What you actually get

The whole machine, built and run for you.

A CRM, set up and ready

Leads, notes, pipeline and conversation history, all in one place instead of scattered across a phone and a notepad. It comes with the system — there's nothing to connect and nothing to migrate.

20,000 homeowner records, free in month one

Pulled to your spec — your area, roof age, homeowner age — scrubbed and traced to mobile numbers. They're part of what you're paying for, not a separate bill.

The texting built inside it

Outbound to those homeowners at a penny a message, no cap on volume.

An AI that answers every reply

Instantly, any hour, on every one of them. It asks what's wrong with the roof and sorts the serious from the curious. Interested homeowners land in your pipeline and your team calls them and books their own appointments.

An AI that picks up the phone

When a homeowner calls and you're up on a roof, it answers, finds out what's going on with the house, and confirms someone will call them straight back. It doesn't book the appointment — your team does that.

Carrier registration handled

The paperwork that makes business texting legal and actually deliverable. Get it wrong and your messages fail silently. We do it for you.

Before you sign with anyone

Six questions worth asking any company that wants to text for you.

Ask us the same ones. The answers are where the real difference sits.

"Are the homeowner records included, or do I buy those separately?"

"Who answers when a homeowner texts back at 9pm?"

"When someone calls the number back — who picks up?"

"Am I the only contractor getting these leads, or are they sold to other people too?"

"Is anyone watching my opt-out rate? If it climbs, the carriers shut my number off."

"Who handles carrier registration? Get it wrong and messages fail without telling you."

From a live client account

Six days of sending, one roofing contractor.

5,913

homeowners reached

674

wrote back — 11.4%

opportunities created

3 days

from first text to first lead in the pipeline

Measured in a live client account over six days of sending, September 2026. Opt-out rate 1.4%.

Hear it from a client

Press play — 3 min 24 sec.

Only 52%

of calls to home-service businesses are answered by a person.

Invoca, Home Services Lead Conversion Benchmarks 2026 — 70M+ calls.

55% expect an answer inside the hour. 20% get one.

More than half of customers expect a reply within an hour — only one in five contractors manages it.

Jobber, 2026 Home Service Trends — 1,050 home-service owners.

57%

of voicemails left for a business are never returned.

Clio, 2019 — 500 calls and 1,000 emails to US firms.

75% decide in under 30 minutes

and 72% only ever look at three businesses or fewer.

BrightLocal, Consumer Search Behavior 2026 — 1,227 consumers.

Getting it running

You do nothing. We build the whole thing.

There's no software to learn and nothing to install. You give us seven pieces of paperwork on day one, then carry on roofing while we do the rest. In the account above, the first lead landed in the pipeline three days after the first text went out.

We build your CRM

Set up and ready before you've had to think about it. All we need from you is your business details and the zips you want worked.

We get you registered with the carriers

The paperwork that makes your texts actually land instead of silently failing. It takes the carriers 3 to 10 days, and we handle all of it — it's the single most common thing cheaper outfits get wrong.

We pull and clean your 20,000 homeowners

Your area, your roof-age and homeowner-age spec, scrubbed and traced to mobile numbers, loaded and ready to work.

Texting starts — and the AI takes it from there

It works every reply and every inbound call from that point on. Volume opens up as your number earns trust with the carriers, which is what keeps it alive long-term.

Twenty minutes, and you'll know if it fits.

We'll go through the zips you want worked, what you're paying for leads now, and what this would look like in your business. If it isn't a fit, we'll say so.

No setup fee. Nothing to install.